Snacks and Cravings

Brand Strategy

3 articles

Crumbling packaging of a traditional snack brand contrasted with fresh, healthy ingredients and modern snack alternatives, symbolizing industry change.
The Pantry

Iconic snack brands face health revolution, future at risk.

PepsiCo's $1.7 billion acquisition of PopCorners signals a strategic shift, yet most industry marketing still props up traditional, less healthy snacks. This investment, aimed at the health sector, ir

Siobhan Walsh·August 31, 2026
A crumbling CPG advertising billboard contrasted with a small, authentic challenger brand product, symbolizing declining trust and rising authenticity.
Snack News

CPG Companies Face Declining Trust Amidst Ad Reach Strategies

Despite a 12% average decline in consumer trust over three years, top 50 CPG companies boosted global ad spending by 8% last quarter, totaling an estimated $2.

Siobhan Walsh·June 15, 2026
Chief Marketing Officer confidently increases advertising budget amidst economic uncertainty, choosing growth over caution.
Food Science

Advertisers Build Ad Budgets Amidst Economic Uncertainty

A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.

Aylin Kaya·May 18, 2026