Section
Beverages
From sodas and energy drinks to seltzers and non-alcoholic cocktails, we're sipping and reporting on the world of drinks.

What Sets Aura Vodka’s Non-Carbonated Canned Cocktails Apart From Hard Seltzers
Sponsored by Aura Vodka · Nov 10

Your Cinco de Mayo Party Just Got Easier With the Cinco De Mayo Ready-To-Go Cup
Sponsored by CDM Brands · Sep 23

Cook with Tiburon Rum in Barbecue Sauces, Marinades, and Grilled Fruit
Sponsored by Tiburon Rum · Sep 18

Fireball Cinnamon Whisky Announces Torch'd Vanilla
Marco Diaz · Aug 19

Jennifer Mann Steps Down as Coca-Cola NA President, Stays as Adviser
Jennifer Mann, Coca-Cola North America President, is stepping down from her operational role on August 1st.
Siobhan Walsh· Jun 27· 3 min

Organic Food Sales Soar to $95.4 Billion, Driven by Clean Label
U.S. sales of organic food products are soaring, reaching an estimated $95.4 billion in 2025, according to Vocal Media. This isn't just growth; it's a seismic shift, proving consumers are voting with their wallets for
Marco Diaz· Jun 23· 4 min
Analysis & Trends
Soda Sugar Showdown: How Coca-Cola, Pepsi, and Sprite Compare
Dr. Lena Hanson · Oct 9

Inside the Non-Alcoholic Boom: Scale, Switchers, and Two Kinds of Innovation
Marco Diaz · Jun 21

Top New Summer Beverages for 2026: A Guide to Flavor Trends and Viral Sips
Marco Diaz · May 12

Your Guide to Dirty Soda, the Viral Cream-Infused Drink
Marco Diaz · Jun 3
Explainers

The Taste of Fizz: How Carbonation Chemically Rewrites a Drink's Flavor, Texture and Shelf Life
Dr. Lena Hanson · Nov 7

Why Customized Drinks Taste Better: Control, Identity, and the Limits of Choice
Dr. Lena Hanson · Oct 31

Why Dietitians Tell Daily Diet Soda Drinkers to Slow Down: The Science Behind the Caution
Dr. Lena Hanson · Oct 26

Bubble Up: The Lemon-Lime Pioneer That Predated 7UP and Now Lives Two Separate Lives
Marco Diaz · Jun 21

Oxygen Is the Architect of Wine Aging: How Closure and Storage Decide the Outcome
Dr. Lena Hanson · Jun 20

