Advertising

3 articles

A giant Snickers bar casting a shadow over a Reese's peanut butter cup in a colorful, candy-themed landscape, symbolizing a marketing battle.

Snickers Targets 'Reese' with New Peanut Butter Campaign

Snickers launched a new marketing campaign promoting its peanut butter-flavored snacks, offering a year's supply to consumers named 'Reese' who sign a pledge of support, according to Food Dive .

Aylin Kaya·June 6, 2026

Svedka vodka bottle being poured by a robotic arm in a futuristic setting, symbolizing AI's role in its Super Bowl ad.

The Pantry

Svedka Vodka taps AI for futuristic Super Bowl ad

For its 2026 Super Bowl debut, Svedka vodka's advertisement was produced and animated with artificial intelligence, marking a significant leap for brand marketing.

Arthur Pendelton·May 26, 2026

Chief Marketing Officer confidently increases advertising budget amidst economic uncertainty, choosing growth over caution.

Food Science

Advertisers Build Ad Budgets Amidst Economic Uncertainty

A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.

Aylin Kaya·May 18, 2026