Snacks and Cravings

Marketing

5 articles

Young adults enjoying affordable Molson Coors beers like Keystone Ice and Miller High Life in a social setting, highlighting the brand's strategy to reach younger consumers.
The Pantry

Molson Coors expands cheap beer strategy to reach young drinkers

As inflation pinches wallets, Molson Coors makes a surprising move: reviving higher-alcohol Keystone Ice, expanding Miller High Life flavors, and targeting young drinkers on TikTok.

Arthur Pendelton·June 12, 2026
A giant Snickers bar casting a shadow over a Reese's peanut butter cup in a colorful, candy-themed landscape, symbolizing a marketing battle.
Food Science

Snickers Targets 'Reese' with New Peanut Butter Campaign

Snickers launched a new marketing campaign promoting its peanut butter-flavored snacks, offering a year's supply to consumers named 'Reese' who sign a pledge of support, according to Food Dive .

Aylin Kaya·June 6, 2026
Svedka vodka bottle being poured by a robotic arm in a futuristic setting, symbolizing AI's role in its Super Bowl ad.
The Pantry

Svedka Vodka taps AI for futuristic Super Bowl ad

For its 2026 Super Bowl debut, Svedka vodka's advertisement was produced and animated with artificial intelligence, marking a significant leap for brand marketing.

Arthur Pendelton·May 26, 2026
Six Oscar Mayer Wienermobiles poised at the starting line of the Indianapolis Motor Speedway, ready for the Wienie 500 race, broadcast nationally on Fox.
The Pantry

Oscar Mayer Wienermobile Race Shifts to National Broadcast on Fox

On May 22, 2026, six Oscar Mayer Wienermobiles, vehicles capable of reaching 70 miles per hour, will compete on the historic Indianapolis Motor Speedway.

Siobhan Walsh·May 22, 2026
Chief Marketing Officer confidently increases advertising budget amidst economic uncertainty, choosing growth over caution.
Food Science

Advertisers Build Ad Budgets Amidst Economic Uncertainty

A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.

Aylin Kaya·May 18, 2026