Consumer Behavior
7 articles
The Psychology of the Snack Aisle: Why You Buy Treats on Impulse
Impulse snack buying is a predictable psychological process driven by internal emotional states and external retail cues, often explained by the Stimulus-Organism-Response model. Understanding these triggers and motivations, whether seeking pleasure or avoiding negative feelings, empowers conscious decision-making.
Weight loss drugs reshaping snack brands in 2026
Households with users of GLP-1 agonists have already reduced their grocery spending by 5.
Weight loss drugs and gummies change how Americans choose snacks
Impulse candy purchases plummeted 10% at a major convenience store chain in neighborhoods with high GLP-1 prescription rates.
Consumers prioritize protein on nutrition labels for value
Nearly half of all shoppers, 42%, now actively scan nutrition labels specifically for protein content before buying a product, according to Food Dive .
SNAP waivers shift spending, not necessarily habits
In states with SNAP waivers, purchases of sugary drinks by benefit recipients have dropped by 15% and candy by 19.
Healthy Snacking Market Trends: Dates Fuel Snacking Innovation
Sales of Medjool dates at Ocado are up a whopping 100% year-on-year , signaling a quiet revolution in the healthy snacking aisle!
Gen Z's Snacking Revolution: How Health, Taste, and Social Influence Reshape the US Market
Generation Z is fundamentally reshaping the US snack market by prioritizing a complex blend of health, taste, convenience, and social influence. Understanding these evolving habits is crucial for snack brands and retailers to adapt their strategies.