Snacks and Cravings

Whole Earth Brands

2 articles

Grocery store aisle featuring Splenda and Equal sweetener brands, symbolizing market consolidation after Heartland's acquisition.
The Pantry

Splenda owner Heartland buys Equal sweeteners business

Heartland Food Products Group, the company behind Splenda, has acquired the Americas business of Whole Earth Brands, which includes the Equal sweetener brand, according to Food Dive and FoodBev...

Siobhan Walsh·May 28, 2026
Supermarket aisle displaying various sweetener brands, highlighting Equal and Swerve, symbolizing the acquisition by Heartland Food Products Group.
The Pantry

Heartland Food to acquire Whole Earth Brands' Americas business

The sweetener aisle is set for a major consolidation in 2026 as Heartland Food Products Group acquires the Americas business of Whole Earth Brands, bringing iconic names like Equal, Whole Earth, and S

Siobhan Walsh·May 23, 2026