Gen Z

3 articles

Diverse group of young adults celebrating with Modelo's new range of alcoholic and non-alcoholic cheladas in a lively urban environment.

Modelo Unveils New Strategy Targeting Gen Z Consumers

Modelo, the top-selling beer brand, recently introduced a non-alcoholic chelada in January, followed by new cheladas exceeding 8% ABV months later.

Arthur Pendelton·June 24, 2026

A futuristic beverage laboratory with scientists analyzing innovative drink prototypes and holographic displays, representing cutting-edge product development.

Food Science

Beverage Companies Drive Booming Innovation Trends with New Product Launches

Molson Coors' non-alcoholic Blue Moon brand soared by 25%, according to Forbes .

Aylin Kaya·May 22, 2026

Diverse Gen Z friends enjoying a variety of fresh fruits and vegetables as healthy snacks in a sunlit, modern kitchen.

Healthy Bites

Gen Z's Snacking Revolution: How Health, Taste, and Social Influence Reshape the US Market

Generation Z is fundamentally reshaping the US snack market by prioritizing a complex blend of health, taste, convenience, and social influence. Understanding these evolving habits is crucial for snack brands and retailers to adapt their strategies.

Dr. Lena Hanson·May 12, 2026