Ad Spend

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Chief Marketing Officer confidently increases advertising budget amidst economic uncertainty, choosing growth over caution.

Advertisers Build Ad Budgets Amidst Economic Uncertainty

A Q3 2023 survey revealed 60% of Chief Marketing Officers plan to maintain or increase advertising spend despite recession fears, a notable rise from 45% in Q1, according to the CMO Council.

Aylin Kaya·May 18, 2026