Lay's is turning the holiday dinner table into a chip bag. Five limited-time Holi-LAY'S flavors are rolling out on a staggered schedule: two savory classics arrive October 25, a sweet-and-smoky newcomer lands November 8, and the chocolate-covered chips follow December 1. Here's your cheat sheet for the whole lineup.

Lay's Holi-LAY's: A Festive Flavor Lineup

The idea is simple and a little cheeky: take the dishes people look forward to all year and shrink them into snack form. Lay's parent company PepsiCo announced the collection on October 19, 2026, describing a lineup inspired by "the flavors that make holiday dishes special – from savory sides and a holiday centerpiece to sweet-and-salty desserts."

Why holiday food, specifically? The company cites its own survey numbers: 78% of consumers consider food a great holiday gift, and 55% prefer it over other gifts. So the positioning is part snack, part stocking stuffer. As ABC News reported, the collection kicks off October 25 and runs the gamut from roasted turkey and scalloped potatoes to chocolate-covered chips.

One caveat before we dig in: everything here comes from the company's announcement and early news coverage. Nobody has independently taste-tested these yet. Availability may also vary by retailer — worth remembering before you drive to three stores.

Savory Sides and Main Course Inspirations

First up, the October 25 duo. Lay's Cheddar Scalloped-Style Potatoes (officially "Flavored with Other Natural Flavors Potato Chips") are scalloped-potato-inspired with a creamy cheddar flavor, according to the company's description reported by ABC News. Think of the cheesy, oven-baked side dish, minus the oven.

Its launch partner is bolder: Lay's Roasted Holiday Turkey Flavored Potato Chips, designed to capture the taste of turkey and gravy. Yes, gravy. As a chip. The centerpiece of the holiday table, in crinkle-friendly form.

Both are debuting nationwide on October 25, so if a full turkey dinner in a bag sounds either thrilling or horrifying to you, that's the weekend to find out which.

Sweet and Salty Dessert Twists

The November 8 arrival is Lay's Maple Bacon, making its U.S. shelf debut. Per the company, it combines sweet maple and smoky bacon flavors — the brunch classic translated into chip form, sitting right on the savory-sweet fence.

Then come the true desserts. On December 1, Lay's Wavy Milk Chocolate and Lay's Wavy Dubai-Style Dark Chocolate Covered Potato Chips hit shelves at select retailers, with broader expansion planned in 2027. These aren't flavored dustings — they're actual chocolate-covered Wavy chips.

The Dubai-style variety nods to the trend of dark chocolate blended with pistachio-style Middle Eastern flavors — though the specifics of its profile come only from company marketing so far. And note that word "select": the chocolate chips won't be everywhere at first, so a fruitless search is a real possibility in December.