Popeyes has launched its Cajun Cheddar and Homestyle biscuit mixes into grocery stores nationwide, making its signature items available at Walmart, HEB, and select Target locations, according to IndexBox. Simultaneously, Tom Holland's Bero brand is releasing four limited-time shandy flavors, including Blackberry Yuzu, with its new line set to go on sale in Target in June at a suggested retail price of $19.99 for a 12-pack, as reported by Food Dive.

An iconic fast-food chain is moving its signature items into retail grocery, but a celebrity-backed non-alcoholic beverage brand is simultaneously expanding into a niche market with flavored shandies.

The CPG landscape is becoming increasingly diversified by both established brands and new celebrity ventures, suggesting a future where brand loyalty and convenience drive purchasing decisions across a wider array of at-home products.

What We Know

  • Popeyes has launched Cajun Cheddar and Homestyle biscuit mixes into grocery stores.
  • These biscuit mixes are available nationwide at Walmart, HEB, and select Target locations, according to IndexBox.
  • Tom Holland's Bero brand is releasing four limited-time shandy flavors, including Blackberry Yuzu, as reported by IndexBox.
  • Bero's new shandy line will go on sale in Target in June 2026.
  • The suggested retail price for a 12-pack of Bero shandies is $19.99, according to Food Dive.

Bero Diversifies with Health-Conscious Shandies

Each can of Bero's shandy contains less than 100 calories, a detail reported by Food Dive. This low-calorie attribute positions the beverage toward health-conscious consumers. The brand's strategy includes launching these shandies as limited-time offerings, an approach designed to generate consumer buzz and encourage trial through novelty and exclusivity.

Pricing for a 12-pack of Bero's non-alcoholic shandy ranges from $19.99, as suggested by Food Dive, to $22, according to Elitedaily. This premium cost, coupled with the low-calorie profile, suggests a luxury health beverage positioning, indicating a market willingness to pay higher prices for celebrity-backed, health-conscious options.